Col Needham is probably not a household name that everyday people would recognise. Some would say, neither are his image results from a Google search instantly recognisable. That is so until you realise his beaming smile in those image results and the associated article links that he's tagged in, all connect to a very popular 4-letter, internet acronym. The story behind those 4-letters are as wide as the radiance of his toothy grin. Then you realise, upon opening one of those search results and learn who he is; he has every reason to smile because those 4-letters have risen to become a globally acclaimed, digital enterprise, borne innocently out of a hobby.